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Honest talk for a second…

Being a therapist pays crap

That’s right. I said it and you know it is true.

Being a therapist can be a fulfilling career, but it also comes with several expenses and burdens that are associated with practicing psychotherapy

Vicarious trauma due to being exposed to significant emotional stress and trauma

Burnout due to high levels of empathy and emotional labor

High acuity clients and being on call for crisis management

Significant and constant investment in education and training

Long work hours typically requiring some tyle of work on evenings or weekends to accommodate clients’ schedules.

Isolation as a byproduct of maintain HIPAA compliance

Unpaid work for administrative task such as note taking and billing

Social work in particular is one of the few fields where you graduate with a masters (or beyond) to be making just as much (maybe a smidge more) then someone who has an undergraduate degree or less.

What if I said it doesn’t have to be?

Many therapist are prioritizing their mental health and physical wellness by diversifying their income as a way to reduce their 1:1 time in the office and build a better work/life balance.

Products and services such as digital products, courses, DIY and DFY services, and templates can serve as an entryway to freedom, allowing you the opportunity to develop a profitable side hustle that fits your schedule and lifestyle.

How do I know?

Because I have done it myself, and continue to do it to this day.

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I’m Alexandria, a psychotherapist, private practice owner, and online business coach who specializes in helping therapists identify their passive income ideas and turn them into reality.

My mission is to guide you through the process of creating your passive income stream, from identifying your niche to marketing your business.

As a clinician myself, I understand the importance of protecting your license and will provide you with the insights and questions to ask yourself to ensure you are operating within your state’s regulations.

I am committed to providing personalized guidance, support, and advice through one on one meetings scheduled at your convenience.

Not only will you be able to make money while still practicing therapy, but you’ll also have the freedom to create your own schedule and work from anywhere. Imagine being able to travel while still earning a steady income. With our coaching services, that dream can become a reality.

A Word from Your Coach, Alexandria Theordor, MSW

“I started my passive income journey 6 months after my daughter was born. As a mental health professional, I understood the value of a secure parental attachment for a child’s overall well-being, both mentally and physically. Therefore, I wanted to prioritize being there for my daughter during her early months of life and beyond. However, I also didn’t want to give up my career, which provides me with mental stimulation, creativity, and financial independence.

While my private practice as an individual psychotherapist was rewarding, it had its limitations in terms of time and income. As my pregnancy progressed and I began raising my child, it became increasingly difficult to maintain a consistent schedule and generate income.
I was searching for ways to share my expertise and assist others that maintaining my current lifestyle and protecting my clinical license.

Crafting templates, courses, and eBooks with multiple streams of passive income allowed me the flexibility to work around my baby’s schedule. I could develop and advertise my courses during my baby’s nap times. My initial foray into digital products instilled the confidence needed to expand into other non-clinical opportunities, like coaching, webinars, and facilitating group programs, for additional revenue streams.

As my child grows, I no longer have to choose between work and family time. With online course creation and coaching, I’m able to enjoy both. This has allowed me to achieve my financial goals while still being present for the precious moments in my daughter’s life.”

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It’s time to think like an entrepreneur, not just a clinician.

Your education can be repackaged to reduce your direct clinical hours AND bring in extra cash.

Together we can work together to…

  • Identify your ideal offering and client so you know exactly what you are selling and who you are selling it to.
  • Learn how to save yourself time by teaching something once and selling it over and over again
  • Identify how to use 1-2hrs a day to prioritize the 20% of activities that creates 80% of the results and build your side hustle
  • Streamline your sales offerings and marketing strategies to maximize your return on investments and simplify your efforts
  • Build your confidence and an entrepreneurial mindset by working directly with someone who has “walked the walk”
  • Protect your license by disusing ethical and legal considerations when building a non-clinical business along side your clinical practice.

How Can I Help?

  • Copywriting: How to write webpages, emails, blog posts, advertisements with ease
  • SEO basics and keyword identification
  • How to maximize networking to grow your business
  • How to build a referral network
  • Social media tips for marketing and networking
  • What is a landing page? How and when to build one
  • Branding and logo development
  • How to pick your brand colors
  • How to use AI to streamline your work
  • How to build your website from scratch
  • What online therapy directories are there and which to pick?
  • Blogging 101: How to use to get eyes on your product, build authority and attract presentation opportunities
  • Set up a Google My Business Page
  • How to network and market authentically without feeling “salesy”
  • Challenge imposter syndrome: Find your voice by developing your unique message
  • Building an entrepreneurial mindset
  • Goal setting and execution to maximize productivity
  • How to separate home and work life when running a virtual business from a home office
  • Finding a work/life balance
  • How to build your email list
  • Affiliate marketing 101
  • How to use programs (ie. PowerPoint, AI, Canva) to market your practice, create eBooks, and more
  • Side hustle ideas using your therapeutic skill sets
  • Publication: how to self-publish your own book/eBook on Amazon
  • How to build a clinical and/or non clinical business from the ground up (equipment, finances, LLC, etc.)
  • Find your “why” and how that translates to your business mission and vision
  • Create and practice a sales script for discovery calls
  • Find a practice niche/ideal client
  • Using excel to track and manage profit and loss—know how to set your price competitively & when to raise your rate
  • How many clients do you need to build the life you want
  • How to change your ideal client and/or practice specialty
  • Steps to take for your business when taking a leave of absence or maternity leave
  • Picking your business name

  • Accountability Partner to maximize productivity and efficiency
  • Goal setting and execution: productivity hacks
  • Time management tips (batch work, cycle planning, etc..)
  • Maximize your schedule to prevent burnout and mental fatigue

Accelerate Your Potential with Proper Guidance

Knowing where to begin can be overwhelming, so it’s important to make sure that your business is set up correctly from the start.

This will help ensure the long-term success — laying the foundation for a successful future.

A good business coach will provide valuable insight and advice, helping you avoid common beginner mistakes while giving you the tools and knowledge needed for success.

I can help with the initial setup of your side hustle, as well as provide ongoing support over time.

Working together, whether it be weekly, monthly or as needed, can be a great way to ensure that your side hustle gets off on the right foot and stays on track for long-term growth and profitability.

Invest In…

Expert Guidance– to help you answer the questions you don’t even know you have.

Increased Efficiency — spend your time working on the 25% of tasks that get 80% of the results.

Strategic Planning — develop your business vision and plan what milestones need to be achieved and when in order to bring that vision to reality.

Improved Business Skills — learn now to network and market yourself so you stand out

Networking Opportunities — learn about the best place to meet like minded therapists and build a team of helpers for yourself and your ideal client.

Accountability and Support — don’t get lost in procrastination and overwhelm. Let me help you out of the motivation dips that are inevitable in entrepreneurship.

Finding your unique voice and building confidence— because the world needs what you have to offer.

Who who is a good fit for coaching?

Psychology/Social work students, Pre licensed and newly licensed individuals that want maximize their education and talents without having to rely on being a licensed clinician

Agency workers who are burnt out and looking to take control of their hours by becoming entrepreneurs

The new mom looking to learn how to balance a business and raise a family

Seasoned therapist who is lost when it comes to business skills

Therapist looking to level up your marketing game

Those looking to reduce their clinical caseload and build a side hustle with their therapeutic skills

Who is not a good fit for coaching?

Those looking for clinical supervision — business coaching/consulting sessions will not discuss specifics on how to treat clients, instead will focus on how therapists can build a welcoming and profitable business that maximizes client wellness and privacy

Individuals who’s mental health is holding them back in business. — Though I am a licensed therapist, starting a business coaching relationship is not equivalent to a patient-therapist relationship. Those struggling with mental health as a barrier to business are encouraged to participate in psychotherapy first and will be provided referrals as necessary. (NOTE: I am a mandated reported and all duty to warn criteria apply even within the business coaching relationship. Please refer to disclaimer page and/or coaching contract for details)

Anyone looking for a get rich quick program. — Though with guidance, strategies and resources, building and scaling your practice will be expediated, it will not happen over night. Like a therapeutic relationship, business skills and reputation takes time to develop and richen.

Those afraid of hard work. — As a coach, my role is to advise and guide on potential options and strategies. It is up to YOU to implement what you feel works for your business.

Coaching Packages & Rates

Ask Me Anything Power Hour ($250 for 60 Minutes)


With this service, you can purchase an hour of my time and ask any questions related to passive income, marketing, business skills and more. Get personalized advice and insights that will help you take your practice to the next level with income diversification. Don’t miss out on this opportunity to gain the knowledge and skills you need to succeed!

Includes one 60 minute phone/video conferencing session giving you the opportunity to ask me anything I am qualified to answer.
When selecting this option, I recommend sending me a list of topics you would like to discuss a head of time to make the best use of our time together (not mandatory, but helpful).

Don’t let the fear of the unknown hold you back from creating a successful passive income stream.

Let me help you every step of the way.

Brief Review of Benefits

Experience and expertise in helping therapists grow their income with income diversification – drawing on years of business knowledge to help you create an individual plan for success.

Customized guidance on the financial and legal aspects of setting up a source of passive income, ensuring therapists protect their license and maintain ethical standards.

Support with building a strong online presence with comprehensive advice on digital marketing, website development, and search engine optimization (SEO)

Craft and maintain an entrepreneurial mindset that you can use in your business and beyond. Develop the skillsets of entrepreneurship that will last you a lifetime.

Contact me today by emailing Hello@StressLessTherapist.com to learn more about private coaching services and how I can help you achieve financial freedom while still preserving your identity as a therapist.

Invest in your Business. Invest in Yourself.

You are Worth It.

Schedule a Meeting Today

Email Hello@StressLessTherapist.com to get started

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