Helping Therapists Book More Clients—No Ads, Just Connection
DigItal Marketing Strategist & Copywriter For Service Providers
Hi, I’m Alexandria Theordor, MSW
I help mental health & holistic therapists attract ideal clients using ethical, authentic marketing strategies—because let’s be real, grad school never covered this. Whether you’re just starting or want to grow without burnout, I’m here to help you…
Let’s solve Problems
How I Help You Succeed…
Website Copywriting
I write personality-packed, SEO-smart website copy that connects with your ideal clients and guides them straight to your services—no fluff, no templates, just words that work.
SEO & AEO
Optimize every piece of content with keywords, search intent, and meta data that help your dream clients find you—so you can stop chasing visibility and start owning it.
Sales Pages
Strategic, story-driven sales copy that sells your offers without sounding pushy. Blending psychology, empathy, and clarity to convert browsers into buyers.
Email Marketing
From welcome sequences to launches, I write emails that sound human, build trust, and move your audience to take action—without landing in the promo tab.
Social Media
Done-for-you captions that sound like you, spark engagement, and grow your reach—no more staring at the blinking cursor. Perfect for Facebook, Instagram, & LinkedIn.
Content Creation
Blogs, lead magnets, podcast show notes—you name it. Create long-form, evergreen content that boosts SEO, nurtures leads, and builds your authority on autopilot.
Happy Clients, Happy Practices
“I had the pleasure of working with Alexandria on a website audit, and I couldn’t be more pleased with the experience. She is incredibly knowledgeable, yet remains down-to-earth and approachable. She doesn’t put herself on a pedestal but instead works as your equal, understanding the balance of work and home life as a fellow mom. Her advice was clear and actionable, breaking down tasks into manageable short-term and long-term goals. As a visual learner, I especially appreciated the visual feedback she provided, which made the process much easier to grasp. Most importantly, Alexandria didn’t try to upsell me on additional services—she truly understands the importance of marketing within a budget when you’re just starting out. I highly recommend her services and look forward to working with her again in the future.”
“Working with Alexandria, the owner of The Stress Less Therapist, was a valuable experience. I appreciated the intentional structure she brought to each meeting and how thoughtfully she engaged with my niche and goals. It was clear she genuinely cared about my success. The follow-up tools she provided were especially helpful, and I plan to reference them regularly as I continue building my business. As an introvert, I found the one-on-one support particularly meaningful, allowing for the focused, individualized attention I prefer. I highly recommend Alex to anyone looking to grow both their knowledge and their business.”
“I found you to be trustworthy and knowledgeable about the topic. The 13 minute video was very helpful and provided the information I was looking for. I am not sure what it is called – but your purchasing platform was easy to use.”
The blog post templates are sooooo helpful! I’ve been trying to blog for a while now but struggled with topic ideas and not being sure how to structure them. The templates made it so easy for me to get started. I started on 1 a couple of days ago, and it’s almost completed. Just need to clean it up a bit and post it. Again, thank you so much for this resource!
Helping therapists reach their ideal clients with genuine, ad-free marketing that actually works.
My Mission: Helping Therapists Get Found, Without Paid Ads
I help mental health professionals grow their practice with organic, effective marketing strategies like SEO-rich blogging and email marketing. My mission? To empower you to attract your ideal clients with authentic, connection-driven marketing that feels natural and aligned with your values.
I understand the struggle of balancing a thriving practice and a fulfilling personal life. That’s why I focus on sustainable strategies that work with your lifestyle, not against it. Let’s build a practice you love—without ever relying on costly ads.
3 Free Ways I can Help You Today
Identify Your Marketing Road Blocks
Free Quiz
Think your marketing should be working better than it is?
Take this quick quiz to uncover the hidden roadblocks keeping you from reaching more of your ideal clients. In just a few minutes, you’ll get personalized insights to help you market smarter, not harder.
3 Blog Templates for Therapists
Free Google Doc Download
Stuck on What to Write for Your Blog?
You know blogging can help fill your practice—but when it’s time to write, the ideas just… vanish. That’s where these templates come in.
Designed to beat writer’s block, each template gives you a clear outline, proven structure, and gentle guidance so you’re never stuck wondering what to say. Whether you’re writing your first post or your fiftieth, these Google Docs make content creation feel simple, strategic, and actually doable.
SEO Keyword Research Tracker
Free Google Sheet Download
Tired of guessing what to blog about or if your content will even show up on Google? This SEO Keyword Tracker is your all-in-one content planning hub. Designed for therapists, coaches, and wellness pros, it helps you organize keywords by intent, track search volume and difficulty, and plan blog posts or service pages that actually attract the right clients. Pre-filled with examples and built to simplify your strategy, it’s everything you need to create visibility without the stress.
Catch the Replay of My most Recent “Get A New Client In 5 Days” Challenge
Just $10 | Instant Download
In this comprehensive challenge replay, you’ll learn essential strategies and take actionable steps to attract new clients to your private practice. You’ll gain instant access to all the video lessons, along with strategy-focused handouts and templates to guide you.
What You’ll Learn:
- How to identify and connect with your ideal client.
- Crafting a compelling elevator pitch that resonates.
- Optimizing your Psychology Today profile for better visibility.
- Networking strategies to effectively share your message.
- Creating a sustainable plan for continued success.
Unlock all these valuable insights and take the next step towards growing your private practice—get instant access today for just $10!!
Read My Latest Blog Posts & Show Notes
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Ask Alex: Marketing Q&A for Therapists | Can a therapist solicit testimonials?
Can a therapist solicit testimonials? Find out what you should and shouldn’t do to build credibility in your therapy practice. Read more here.
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How Therapists Can Use Printify to Create Passive Income With Back-to-School Products
Discover passive income ideas for therapists using print-on-demand with Printify. Create back-to-school products that sell behind the scenes.
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Diversifying Income as a Therapsit | Growing a Private Practice | Marketing | Starting a Private Practice
Do Mental Health Blogs Make Money? (And How You Can Profit from Yours)
Do mental health blogs make money? Yes—when done right. Learn 5 proven strategies to monetize your blog and turn readers into paying clients.
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Business Skills 101 | Growing a Private Practice | Helpful Resources | Marketing | Starting a Private Practice
Could AI Replace Therapists? Here’s My Take
Can AI replace therapists? Here’s a therapist’s take on the power of human connection in mental health care.
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Trauma Informed Care or Trauma Therapist: The Key Difference and How to Practice Effectively Within Your Scope
If you are a therapist, you have worked with clients whose presenting problems are related to or exacerbated by trauma. This post will define psychological trauma, review the principles of trauma informed care and identify evidence-based practices for treating trauma. Being trauma-informed means being informed and mindful about the possibility of race-, culture-, intergenerational, and identity-based traumas. It also means being aware of presentations of trauma, mental wellness, and mental dis-ease and wellness that may differ across cultures.
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Prime Day Picks 2025: The Tools I Use Every Week as a Therapist + Business Owner
It’s Prime Day—and while you’ll see plenty of noise about big-screen TVs and air fryers (no shade, I love a crispy tofu cube), I wanted to share a more intentional list: my favorite everyday tools that actually help me run my private practice and coaching business without burning out. These are the things I actually…
