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Let’s get real for a moment…

The truth is, being a therapist often doesn’t pay what it’s worth.

Yes, it’s a rewarding career, but let’s not ignore the harsh realities: it’s filled with expenses and burdens that come with the territory.

Vicarious trauma due to being exposed to significant emotional stress and trauma

Burnout due to high levels of empathy and emotional labor

High acuity clients and being on call for crisis management

Significant and constant investment in education and training

Long work hours typically requiring some tyle of work on evenings or weekends to accommodate clients’ schedules.

Isolation as a byproduct of maintain HIPAA compliance

Unpaid work for administrative task such as note taking and billing

In social work particularly, it’s disheartening to see professionals with advanced degrees earning just marginally more than those with basic qualifications.

But what if it didn’t have to be this way?

What if therapists could prioritize their own well-being while still building successful practices?

I’m here to tell you—it’s possible.

Many therapist are prioritizing their mental health and physical wellness by diversifying their income as a way to reduce their 1:1 time in the office and build a better work/life balance.

Products and services such as digital products, courses, DIY and DFY services, and templates can serve as an entryway to freedom, allowing you the opportunity to develop a profitable side hustle that fits your schedule and lifestyle.

How do I know?

Because I have done it myself, and continue to do it to this day.

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I’m Alexandria, a psychotherapist, private practice owner, and online business coach. I’ve walked the walk, transforming my own career and continuing to thrive today.

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My mission is simple: to help therapists like you identify opportunities for passive income and make them a reality.

As a clinician myself, I understand the importance of protecting your license and ensuring compliance with state regulations. That’s why my guidance is not only personalized but also grounded in the practicalities of clinical practice.

With one-on-one meetings tailored to your schedule, you’ll have the support and advice you need to succeed—on your terms.

Imagine earning money while still practicing therapy, all while enjoying the freedom to set your own schedule and work from anywhere. It’s not just a dream—it’s within reach.

Let’s make it happen together.

A Word from Your Coach, Alexandria Theordor, MSW

I embarked on my passive income journey just six months after welcoming my daughter into the world. As a mental health professional, I deeply understood the importance of fostering a secure parental attachment for her overall well-being—both mentally and physically. It was crucial for me to prioritize being present for her during those early months and beyond. However, I was equally committed to maintaining my career, which provides me with mental stimulation, creativity, and financial independence.

While running my private practice as an individual psychotherapist was fulfilling, it also came with limitations in terms of time and income. As my pregnancy progressed and I transitioned into motherhood, I found it increasingly challenging to sustain a consistent schedule and generate income. I was seeking ways to leverage my expertise and support others while preserving my lifestyle and protecting my clinical license.

Creating templates, courses, and eBooks—with multiple streams of passive income—offered the flexibility I needed to work around my baby’s schedule. I could develop and promote my courses during her nap times, maximizing my productivity. Venturing into digital products initially gave me the confidence to explore other non-clinical opportunities, such as coaching, webinars, and group programs, to diversify my revenue streams.
Now, as my child continues to grow, I no longer face the dilemma of choosing between work and family time. Through online course creation and coaching, I’ve found a balance that allows me to thrive in both realms. This journey has enabled me to achieve my financial aspirations while cherishing the precious moments with my daughter.

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It’s time to think like an entrepreneur, not just a clinician.

Your education can be repackaged to reduce your direct clinical hours AND bring in extra cash.

Together we can work together to…

  • Identify your ideal offering and client so you know exactly what you are selling and who you are selling it to.
  • Learn how to save yourself time by teaching something once and selling it over and over again
  • Identify how to use 1-2hrs a day to prioritize the 20% of activities that creates 80% of the results and build your side hustle
  • Streamline your sales offerings and marketing strategies to maximize your return on investments and simplify your efforts
  • Build your confidence and an entrepreneurial mindset by working directly with someone who has “walked the walk”
  • Protect your license by disusing ethical and legal considerations when building a non-clinical business along side your clinical practice.

How Can I Help?

  • Copywriting: How to write webpages, emails, blog posts, advertisements with ease
  • SEO basics and keyword identification
  • How to maximize networking to grow your business
  • How to build a referral network
  • Social media tips for marketing and networking
  • What is a landing page? How and when to build one
  • Branding and logo development
  • How to pick your brand colors
  • How to use AI to streamline your work
  • How to build your website from scratch
  • What online therapy directories are there and which to pick?
  • Blogging 101: How to use to get eyes on your product, build authority and attract presentation opportunities
  • Set up a Google My Business Page
  • How to network and market authentically without feeling “salesy”
  • Challenge imposter syndrome: Find your voice by developing your unique message
  • Building an entrepreneurial mindset
  • Goal setting and execution to maximize productivity
  • How to separate home and work life when running a virtual business from a home office
  • Finding a work/life balance
  • How to build your email list
  • Affiliate marketing 101
  • How to use programs (ie. PowerPoint, AI, Canva) to market your practice, create eBooks, and more
  • Side hustle ideas using your therapeutic skill sets
  • Publication: how to self-publish your own book/eBook on Amazon
  • How to build a clinical and/or non clinical business from the ground up (equipment, finances, LLC, etc.)
  • Find your “why” and how that translates to your business mission and vision
  • Create and practice a sales script for discovery calls
  • Find a practice niche/ideal client
  • Using excel to track and manage profit and loss—know how to set your price competitively & when to raise your rate
  • How many clients do you need to build the life you want
  • How to change your ideal client and/or practice specialty
  • Steps to take for your business when taking a leave of absence or maternity leave
  • Picking your business name

  • Accountability Partner to maximize productivity and efficiency
  • Goal setting and execution: productivity hacks
  • Time management tips (batch work, cycle planning, etc..)
  • Maximize your schedule to prevent burnout and mental fatigue

Unlock Your Potential with Alexandria Theordor’s Guidance

Navigating the initial stages of setting up your side hustle can feel like stepping into a maze—daunting and overwhelming. But fear not, laying the groundwork for success starts with proper guidance from the get-go.

A skilled business coach isn’t just a guide; they’re a compass, steering you away from common pitfalls and towards the path of profitability. I offer more than just insights—I provide the tools and knowledge needed to transform your side hustle dreams into a thriving reality.

From the foundational setup to ongoing support, our collaboration ensures your side hustle not only launches successfully but flourishes over time. Whether it’s weekly, monthly, or on an as-needed basis, our partnership keeps your side hustle on track for long-term growth and profitability.

Invest In…

Expert Guidance– to help you answer the questions you don’t even know you have.

Increased Efficiency — spend your time working on the 25% of tasks that get 80% of the results.

Strategic Planning — craft a clear vision and roadmap to turn your business dreams into tangible milestones.

Improved Business Skills — master the art of networking and self-promotion to stand out in your field.

Networking Opportunities — discover the best avenues to connect with like-minded therapists and build a support network.

Accountability and Support — overcome procrastination and overwhelm with tailored guidance and motivation.

Finding your unique voice and building confidence— because the world needs what you have to offer.

Who Is a Good Fit for Coaching?

Wondering if private practice is the right path for you? My coaching services cater to a diverse range of individuals, including:

  • Psychology and social work students exploring whether psychotherapy, particularly in private practice, aligns with their career aspirations.
  • Pre-licensed and newly licensed professionals with a dream of owning a private practice but feeling unsure about where or how to begin.
  • Agency workers experiencing burnout and seeking to regain control of their schedules by transitioning into entrepreneurship.
  • New mothers eager to learn the art of balancing business ownership with family responsibilities.
  • Seasoned therapists who feel adrift when it comes to mastering essential business skills.
  • Therapists aiming to elevate their marketing strategies and stand out in a competitive market.
  • Individuals seeking to lighten their clinical caseload while leveraging their therapeutic skills to develop a lucrative side hustle.

No matter where you are in your career journey, if you’re ready to take the next step towards building a fulfilling and successful practice, coaching with me can provide the support and guidance you need to make it happen. Let’s embark on this journey together.

Who Is Not a Good Fit for Coaching?

While coaching can be immensely beneficial for many, there are certain individuals who may not be suited for this type of support:

  • Those seeking clinical supervision: My coaching sessions focus on business development and do not delve into clinical treatment specifics. Instead, we concentrate on creating a welcoming and profitable practice that prioritizes client well-being and confidentiality.
  • Individuals whose mental health poses a barrier to business success: While I am a licensed therapist, coaching does not replace therapeutic intervention. Those struggling with mental health issues hindering their business endeavors are encouraged to seek psychotherapy first. Referrals can be provided as needed, and please note that I am a mandated reporter, ensuring client safety remains paramount within our coaching relationship. Please refer to disclaimer page and/or coaching contract for details.
  • Anyone searching for a get-rich-quick scheme: Building a second income stream requires dedication, patience, and time. While coaching can expedite this process through guidance, strategies, and resources, overnight success is unrealistic. Similar to therapy, developing business skills and a solid reputation takes time and effort.
  • Those unwilling to put in the hard work: As your coach, my role is to offer advice and guidance on potential strategies. However, the implementation of these strategies ultimately rests with you. Success in business, like in any endeavor, demands perseverance and a willingness to put in the necessary effort.

Coaching Packages & Rates

or you can email Hello@StressLessTherapist.com to get started

Dip Your Toes: Test the Waters with A ‘Ask Me Anything’ Power Hour


Not ready to commit to a coaching package just yet? No problem.

With my coaching service, you have the opportunity to tap into my expertise and gain invaluable insights tailored to your side hustle journey. Purchase an hour of my time and receive personalized advice on a range of topics, including start-up guidance, operational strategies, and more. Don’t miss out on this chance to elevate your practice to new heights!

This package includes a 60-minute phone or video conferencing session, during which you can ask me anything related to private practice that I am qualified to answer. To make the most of our time together, I recommend sending me a list of topics you’d like to discuss ahead of time. While this is not mandatory, it can help ensure that our session is focused and productive. Seize this opportunity to gain the knowledge and skills you need to succeed in your private practice journey.

Investment: $250 for 60 Minutes

Don’t let the fear of the unknown hold you back from creating a successful passive income stream.

Let me help you every step of the way.

Brief Review of Benefits

Experience and expertise in helping therapists grow their income with income diversification – drawing on years of business knowledge to help you create an individual plan for success.

Customized guidance on the financial and legal aspects of setting up a source of passive income, ensuring therapists protect their license and maintain ethical standards.

Support with building a strong online presence with comprehensive advice on digital marketing, website development, and search engine optimization (SEO)

Craft and maintain an entrepreneurial mindset that you can use in your business and beyond. Develop the skillsets of entrepreneurship that will last you a lifetime.

Contact me today by emailing Hello@StressLessTherapist.com to learn more about private coaching services and how I can help you achieve financial freedom while still preserving your identity as a therapist.

Invest in your Business. Invest in Yourself.

You are Worth It.

Schedule a Meeting Today

Email Hello@StressLessTherapist.com to get started

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