You know the heart of your practice, but finding the time to write engaging, impactful copy? That’s another story. You’ve likely spent countless hours revising content or searching the web for guidance on writing for therapist websites.

Why wasn’t there a course on private practice marketing or SEO in grad school?

If you’re feeling overwhelmed by all the things your website needs, you’re not alone—and you’re in the right place.

As a therapist, you’re juggling client sessions, admin tasks, billing, documentation, and more. You shouldn’t have to stress about writing content or creating a marketing plan. That’s where I come in.

Let me take copywriting off your plate so you can focus on what matters most—your clients.

My Journey

• Licensed Therapist
• Solo Private Practice Owner
• Mental Health Copywriter & Marketing Enthusiast

I’ve been where you are—balancing client work, managing a practice, and trying to get your business out into the world without burning out. That’s why I’m so passionate about making your marketing easier, so you can focus on what matters: your clients and your well-being.

My Values

I work with therapists who share a commitment to:

I believe that effective copy can be a bridge—connecting the right clients to the right therapist, breaking down barriers to mental healthcare, and amplifying voices that need to be heard.

Let’s work together to make your message clear, authentic, and aligned with the heart of your practice.

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Done-For-You Copywriting Services

Note: All copywriting projects will be completed and delivered in a Google Doc file for easy editing and review. Uploading the content into your platform of choice (e.g., website, email service provider, Psychology Today profile) is the responsibility of the purchasing therapist.

Website Copy

Starting at $400/page (includes keywords, meta descriptions, and alt text)
Your website is often a client’s first impression of you—let’s make it count. With SEO-friendly, empathetic, and relatable copy, your site will convey the warmth and professionalism that sets you apart. Whether you’re starting from scratch or need a revamp, we’ll create a site that reflects your unique voice and vision.

Website Copy Estimates

Blogs & Articles

(minimum 1000 words)=starting at $350/post (includes keywords, meta descriptions, and URL slug)
As both a therapist and a copywriter, I know how to write trauma-informed, SEO-optimized content that resonates with your audience. Drive traffic to your site with blog posts that educate, break stigma, and attract the clients who need your services the most.

Psychology Today Profiles

$400–$600 (4–6 hours) Includes detailed research and strategy to attract ideal clients.
Your directory profile is often the first step a client takes toward booking a session with you. Let’s make sure your Psychology Today profile stands out, connects with potential clients, and fills your caseload. Remember: Use this not just for Psychology Today but for your Alma, Headway, Good Therapy, TherapyDen, ZocDoc platforms and more.

Email Marketing

Custom Pricing ($100/hr)
Emails are a direct line to your audience. Whether you need newsletters or email sequences, I’ll create thoughtful, engaging messages that build trust, foster relationships, and keep your practice top of mind.

Packages are customized and can include:

Lead Magnet Package

Starting at $800 (8 hours). A lead magnet is a valuable free resource that attracts potential clients to your practice and helps build your email list. This package includes:

Sales Page

Starting at $1,200 (12 hours), varies by length. A compelling sales page persuades potential clients to take action—whether booking a session, joining a program, or purchasing an offer. This package includes:

Headline & Hook – A clear, attention-grabbing opening that speaks directly to your audience.
Client Pain Points & Solutions – A strategic flow that positions your service as the perfect solution.
Benefits & Features Breakdown – Clearly outlines what they’ll gain and why it matters.
Social Proof & Testimonials – Builds trust with real-life success stories.
Strong Call to Action (CTA) – Encourages immediate action with urgency and clarity.

Revision Policy

Each project includes up to two rounds of revisions to ensure the final product aligns with your vision. Here’s how the revision process works:

1. Initial Draft Review: After receiving your first draft, you’ll have the opportunity to provide detailed feedback and request revisions.
2. Revisions: You are entitled to two rounds of revisions if needed. These revisions are designed to fine-tune the copy and make any necessary adjustments to ensure it meets your expectations.
3. Scope of Revisions: Revisions are meant for adjustments based on the initial project scope. Any significant changes to the project’s direction or new requests outside the original agreement may incur additional fees.
4. Timely Feedback: In order to maintain project momentum, feedback for revisions should be submitted within 7 days of receiving the draft.
5. Final Approval: Once revisions are complete, you’ll have the opportunity to review the final version before approval. Any further changes beyond the two included rounds will be billed at an hourly rate.

This policy ensures a smooth and efficient process, giving you a final product that perfectly fits your needs.

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Do not see what you are looking for?

Complete this form to talk about how I can help you and your mental health business.

Ask me about bundles and retainers!

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How to Get Started:

Reach Out

Not sure what service is the best fit? Complete this form and lets chat about it.

Complete The Copywriting Brief

Once you decide what copy you need created, I will send you a Google Document for you to complete and return to me. This will provide me with the foundational information needed to complete your piece. Please complete this copywriting brief with as much detail as possible. The more information you provide, the better I can tailor our research to create impactful, compelling copy that speaks directly to your ideal client. 

Bring Your Vision to Life

Once you decide to move forward, I’ll gather information through a client questionnaire, then craft copy that aligns with your voice, values, and goals. Each project comes with two revisions (if needed).

You have enough to manage already. Let me take care of the website copy and SEO content, so you can concentrate on building a successful practice.