Phase 1 Coaching: Market Your Clinical Business To Attract Therapy Clients

Apply for my 6-Month Private Coaching Program and build a marketing strategy that fills your practice with ideal clients—ethically and authentically.

This personalized coaching experience is perfect for therapists who want to:
💡 Build a steady flow of private-pay clients.
💡 Simplify their marketing with strategies like blogging, SEO, and email that feel aligned.
💡 Create a sustainable business while avoiding burnout.

Step into the new year with the tools and confidence to market your practice effectively and ethically.

THIS IS PERFECT FOR YOU IF…

✅ You are a new or established therapist looking to attract more ideal clients to your private practice.
✅ You want to use blogging and email marketing as cost-effective tools to grow your practice and establish authority in your niche.
✅ You are passionate about your work and ready to showcase your expertise online in a way that connects with potential clients.
✅ You’re ready to take actionable steps toward creating a consistent client pipeline while staying aligned with your therapy ethics and values.
✅ You value building authentic relationships with your clients and want to use storytelling to communicate your message.

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THIS IS NOT FOR YOU IF…

❌ You’re not interested in growing your private practice or attracting new clients at this time.
❌ You want to rely solely on social media or paid ads to market your practice, with no interest in content marketing strategies like blogging or email.
❌ You dislike writing and are unwilling to learn or adapt strategies to fit your marketing style.
❌ You’re looking for a quick-fix solution that doesn’t involve consistent effort or long-term results.
❌ You want to market your practice in a way that feels salesy or misaligned with your values as a mental health professional.

Let’s create a thriving, balanced practice that works for you!
➡️ Apply now to secure your spot for 6 months of private coaching. Applications are open for a limited time, and spots are filling fast.

Phase 2 Coaching: Diversify Your Income as A Therapist

You’ve just seen how diversifying your income as a therapist can transform your private practice and create a more sustainable, balanced business. Now, imagine having step-by-step guidance to make it happen.

If you’re ready to:
✅ Achieve income outside of 1:1 therapy sessions.
✅ Build and sell aligned offerings like courses, workshops, or digital products.
✅ Master authentic marketing to dream clients while protecting your license.

I’m here to help! With my 6-month private coaching program, you’ll get the personalized strategies and support you need to turn these ideas into real, profitable results—without burnout.

THIS IS PERFECT FOR YOU IF…

✅ You’re a therapist ready to diversify your income by creating a non-clinical business that complements your expertise.
✅ You are open to using blogging and email marketing as foundational strategies to build and grow your audience for this new venture.
✅ You’re willing to identify and focus on an ideal client that is separate from your clinical practice, ensuring clarity and ethical boundaries.
✅ You understand the importance of setting up a proper business structure, including a separate LLC, bank account, and operations for your non-clinical business.
✅ You’re excited about creating courses, digital products, or coaching offers that serve others while providing you with a sustainable, scalable income stream.

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THIS IS NOT FOR YOU IF…

❌ You’re not interested in diversifying your income or creating a non-clinical business.
❌ You want to keep your clinical and non-clinical work intertwined, rather than creating a separate business entity.
❌ You’re unwilling to put in the work to identify an ideal client and create a value-driven offer for them.
❌ You dislike or refuse to use blogging and email marketing as tools to grow your business.
❌ You want a quick or passive income solution without committing to ethical, thoughtful business-building strategies.

Apply for my 6-Month Private Coaching Program and unlock a personalized plan to diversify your income, attract ideal clients, and grow your private practice—without burning out.

Let’s create the practice—and life—you’ve been dreaming of! Spots are limited, so don’t wait!

Transcript

Note: This editable transcript was computer generated and might contain errors.

Hello everybody. My name is Alexandria a marketing and blogging coach for therapists and other health care professionals who are looking to grow their business by attracting ideal clients, right, who share the same values in a way that is ethical and is just an overall win for everybody. One of the most common questions I get asked from perspective coaching students is, ” what does a coaching package look like?”

We’re working together for six months. What do we actually do during this time together? So, I wanted to hop on here real quickly to kind of go through a walk through of what a typical six-month plan would look like. obviously, Everyone’s business is different. so we modify this and customize it as personal to your needs and in your client population, but hopefully this gives a general kind of outline for you and how it could potentially apply to you. So, month one together is all about setting the foundation and then getting a clear picture on who your ideal client is. if you are in phase one of your business looking to grow the therapy side of things with a clinical practice, it’s looking at who your ideal therapy client is. Maybe you already have a private practice and you’re looking to expand beyond one-to-one therapy.

Then we’d be looking at who your non-clinical client is, somebody who’s different from who you’re seeing one to one, right? We work together to get a clear idea of not only who that person is, but the messaging that you have for them, meaning what are they looking to hear from What do they need to hear from you in order to feel comfortable and confident in working with you? What are their goals and dreams?  And how can you clearly and ethically explain that in whatever content you’re doing? I personally love blogging and SEO with some email marketing sprinkled in. That can also be applied to social media, YouTube, podcasting, whatever it is that you plan on doing, And really highlighting your unique value as a professional, right? What makes you special?

What makes you uniquely qualified to help this person on their journey. So, we’re going to work together to develop whatever that they call it ideal client avatar, right? That kind of picture profile of that person is and figuring out the best words, what is your core message, If you had to kind of have a tagline, so to speak, what would that be?  And then making sure that all the digital footprint that you have, your website, your blog, your landing pages, your social media, that is all kind of reflecting of that universal client and that universal message, It sounds like a lot because it is quite frankly, right? This is the foundation of your business. So, we spend a lot of time and energy on it.

The benefit of the coaching packages that I have set up, it’s not just a single face to face coaching session. We have that unlimited kind of email support each way. So yes, we might sit down and break this all out and hash it all out face to face, but between that first face to face meeting and our next face to face meeting, we go back and forth via email. We send videos to each other.  We send copy, meaning different word documents, landing pages that I can review and look over and give my two cents in. I’ll also give some journal prompts along the way to kind of help you with the brainstorm phase if that’s what you’re stuck in. And also maybe some ideas for inspiration of different resources that are already out there, whether they be books, podcasts, YouTube episodes to help give practical examples to the things that we’re talking about.

Okay, so that is all in kind of the realm of month one. Month two, if you see me looking to the side, I have my little note cheat sheets here to make sure I don’t miss anything because there’s a lot that we go through. month two, we really focus in on the blogging content strategy and the basics of SEO.  The goal is to develop a content plan that’s tailored to attract your ideal client to your business and enhance visibility, meaning get as many eyeballs as possible on your offering. Again, same idea applies to if you’re building your clinical business with therapy clients or if you’re looking to say do a course, a digital product, a coaching service, right, with a nonclinical population.

The idea is to get eyeballs of your ideal client looking at your stuff, your content in particular, but especially your services page or your sales page, your course curriculum, whatever it is that you’re doing to promote your paid offer. We do that by doing a very deep dive into keyword research. the goal is for you to come out with a minimum of 10 to 12 blog posts that address the key issues that your client is googling. we’re going to look at the basics of SEO, So not only what your competitors are using, where do you put them in your blogs? For example, do you put them in the headlines, where do you put them in the text so it makes the most sense and also doesn’t get screened as spam by Google.

00:05:00

And using that together we come up with a content calendar for the next three to six months setting realistic goals right because if it’s not realistic you won’t be consistent and consistency is key in this game whether that is posting one post a week once every other week right and identify a format that works best for you right so having a mix of say for example video in there if you really like being kind of face to face with people it could be all written. Is it going to be more informative? Is it going to be case study Is it going to be Q&A? Right? We can experiment with all those different options. Month three. Right. So, now we have set a strong foundation. We’ve already started some of that blogging, maybe more like the polymer planning of it. Maybe you have a post or two out. But month three is all about blog creation and publishing, right?

Getting those well craftrafted quality O rich blog posts out there to your community. so this is where I will be diving deep into my copywriter hat and looking at what you’ve written, right, and helping you optimize it. Is it answering your client’s pain point objectives? Is it alluding to the goals that they have and aligning to what they’re hoping to work with you on?  Does it have the keywords in the right spaces? Is it having a call to action so people know what the next step is? Going through that with a fine tooth comb, making sure you have images and the right advertising with it. and then talking about where to publish it. So, yes, it’s on your homepage, but how are you going to promote it so social Are we looking at guest podcasting?

Are we looking at sharing it in different Facebook groups, Not just your own Facebook page, things like that. Email marketing is huge. And that’s going to lead us into month four, right? Making sure your email list is set up and you have a strong lead magnet, right? So, by now you’ve done a lot of the groundwork. You’re seeing what blog posts are getting clicked and having interest from people. So, now you have an idea of what’s working and what’s not.

Taking that information that you’ve gained and creating some type of freebie. So, it’s basically a smaller mini offer that ultimately leads to your big paid offer that gives people an advertiser size taste of what working with you is like. they would get this information for free in exchange for their email so that you can then continue to email them on a weekly basis, nurture them, ask questions, send out your new blog post to them.  so you’re constantly staying top of mind. I help you set up the email platform. I help you figure out what that lead magnet should be and how to create the landing page for it and also coming up with a nurture sequencing plan. Right?

So when someone first signs up for your lead magnet, there’s a series of welcome emails that get sent to them automatically. So you don’t have to be doing it manually that introduce you as a service provider, coach, digital product, again, whatever you’re doing, and then ultimately naturally lead to your paid product, right? So there’s a nice connection between what they’re getting for free, getting to know Whoops.  and how your paid product could help them even further. Okay, that was month four, right? So month five now is email content creation, right? The blogs, you’ve got a good system with your blogs. You’re posting regularly. You have your welcome series set up already in email in month four.

It’s about email five. Looking more into how to develop a content plan for email and how to automate those email sequences. What emails are really doing well that you can maybe add to your welcome series or create a whole new welcome series when someone clicks on a specific page of your website. How to develop regular email newsletters.  how to come up with topics for what you’re going to talk to people on a weekly basis that’s different necessarily from your blog post because you don’t want to just duplicate everything. and how do you segment personalize your list, so people are getting what’s relevant to them and not just everything under the sun. the last and final step, month six, is refinement, analytics, and scaling. Right?

00:10:00

We’re going to be looking at what’s not working, refining your approach, and setting yourself for ongoing growth. Right? So, we’re going to be really looking at now that we have a couple months of content that’s giving us data, analyzing your blog, the email performances, looking at the traffic, the open rates, the subscriber growth, and seeing what’s working and  Obviously, what’s not working, we can either check completely or we figure out ways to tweak it to make it to work. we’re also going to be looking at amplifying what’s already working. How can we expand your marketing, right, to other areas to get even more eyeballs on your offer? And then, of course, future content planning. You’ve got the foundations. what’s working, what’s not working. What are you going to do for the next 6 to 12 months?

So you can continue this and keep the momentum going onward and upward in a way that feels aligned to you, doesn’t have you burned out, and is building you the business that you want and need. I know we covered a lot of different ground and again this is just a general kind of quote unquote treatment plan for what I would be working on with the coaching client over that six-month period.  Again, we get six face to face meetings where we can hash things out, brainstorm together, but then there’s unlimited email support in between where I will be looking at your websites, looking at your images, and fine-tuning as we go. So, you have complete support throughout this entire process. because I you succeed, I want to see you work with the people you work best with because that’s where the magic happens.

And I know it sounds super cheesy, but especially from a therapist’s perspective, When we are kind of heart aligned with our ideal clients, whether it’s clinical or nonclinical, there’s some amazing transformation that can happen and it just makes the world a better place. Again, I sound like a complete cheeseball, but it’s really true. And if I can help play matchmaker in any way with that, that just makes my heart sing.  So, if you have any questions on this, please shoot me an email, hello@stresslesstherapist.com or you can send me a DM on Instagram @stressless enterprisesllc. but email is always best. That’s usually where I’m the quickest as well. if you want to learn more about coaching, I will link the sales pages below so you can get more detail on it.

I’ll also put the information on how to apply to work with me as well because I only take a couple of people a year because it’s such a high touch process during these six months. that’s it for now. Talk to you soon. Bye-bye.

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