Feel uncomfortable with traditional marketing? Discover how to keep it aligned with your clinical ethics. For many therapists and mental health professionals, marketing can feel uncomfortable or even inauthentic. Traditional marketing tactics often seem overly aggressive or “salesy,” making them feel like they are clashing with their ethical foundations of client-centered care. I understand this…
Can a Therapist Have a Blog? Absolutely! In fact, a blog can be a powerful tool for therapists looking to expand their reach, educate the public, and even attract new clients. But blogging as a therapist comes with unique responsibilities that are important to know before you invest the time and energy into using blogging…
TheraSummit® is a free live event for newcomers to private practice. The topics will be focused on things that every therapist needs to know about starting a new business, including small business setup, legal requirements, money mindset, bookkeeping, niche, social media and websites. TheraSummit® is free to sign up to until 7 November 2024 and available for purchase after that!
As a mental health therapist, it’s important to continually explore new strategies to keep a steady flow of clients coming in. Lately, I’ve been researching how Pinterest can be an effective tool for increasing your caseload by driving free website traffic to your therapy website. While I’m still testing this out myself, I wanted to…
A therapist’s view on rebranding a private practice the second time around, what changed, and what I would tell any practice owner planning a rebrand.
You have opened your private practice, CONGRATULATIONS! I hate to break it to you, but now the hard work begins…filling your practice. In a world where mental health awareness is on the rise, the demand for counseling services has never been higher. Yet why can it feel impossible to get clients in the door as…
Hands up if you want to attract new clients to your therapy practice. Do you want it like yesterday? Of course, you do. You may have even signed up for an expensive directory that promises to be a “game changer” for your business. But… are still hearing crickets instead of phone calls. In this post,…
Are you ready to ditch the insurance panels and become an out of network provider? You may have already crawled through the internet looking for advice and asked all your successful therapist friends for help, but I hope to offer my ideas on what it takes to achieve a successful practice as an out of…
Are you new to the world of owning a private therapy practice? Then you may have heard about SEO, also known as “search engine optimization” and desperately wanted to ask “what the heck are you talking about” but couldn’t bring yourself to say it outload without feeling like a newbie business fool. Today, you’re in…
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