(Originally Recorded Live 1-24-24)
pay off the loan on the family car
take that premium Disney vacation
max out your retirement investments
stop having a mini panic attack every time a client cancels.
Sick of scrambling to fill every open slot.
No More Overworking: Balancing Work and Life
Gone are the days where you’re constantly worried you’re turning into that “works too much” Mom from the movies. Nope. Not you. Instead, your friends are asking how you managed to take off two weeks this summer…without having to overpack your schedule months before to compensate for the lost revenue.
Reduce your Caseload By Focusing Only On Your Favorite Clients
It's a tough balancing act to maintain the quality of your service while seeing as many clients as possible. Selling digital products allows you to diversify your income so you can focus exclusively on clients who are the best fit for your practice, without the added pressure of "filling the holes" in your schedule.
Make extra pocket cash to pay off student loans faster or better yet, pay for a well deserved vacation
Digital products allow you to create a passive income stream that is always availably for sale no matter if you are on vacation in Orlando visiting Mickey Mouse, or home sick with the flu that your child brought home from daycare...again. I can tell you from experience, nothing sounds better then hearing the ping of a PayPal notification or Etsy sale when you are driving to the library with your kid, knowing that sound means you just deposited extra money into your account.
Stop Stressing Over Client Cancelations
We have all had those days. You start work with a full schedule for the week, then my 10am half have fallen off for one reason or another. No show and late cancelation policies help, but there is never a way to recoup all the lost income from those standard 24-48 hrs notice cancelations. Its heartbreaking to realize your "stable 9-5 job" isn't always so stable. Digital products are an opportunity to take the pressure off because time slots don't matter. What matters is getting your product in front of eager buyers. By investing some time to get your product in front of the right people, you can literally sell things while you sleep.
If I can do it, you can too!
Gain insights from an active solo private practice owner who utilizes these precise strategies daily while managing a small clinical caseload and raising a toddler full-time.
The Secret To Profitability
Skip the months of trial-and-error and learn my business lessons on what sells best, saving you hours (and sanity). I will be consolidating my past year of business lessons into a simple to remember formula for profitability.
Digital Products: What is Possible?
Have no idea where to even start? I will show you exactly what your options are by reviewing ideas on some products to sell. Sometimes all you need is a jumpstart to see what is possible and get creative juices flowing
Will People Buy This? Tips To Know EXACTLY What Your Audience Wants
Here we will take a deeper dive into learning who you plan to help and how you plan to help them. This is essential not just for product creation but for maximizing sales. Learn how to validate your idea with paying customers BEFORE you create your product.
Protect Your Stuff: Basics of Copywriting and Intellectual Property
The last thing anyone wants is to create something to then have some internet rando knock it off 3 months later. We will discuss the basics of intellectual property and safeguards you can put in place to protect your work. Learn also what you can to to make sure you are not accidentally infringing on someone else's IP.
Protecting your Therapy License and Other Ethical Concerns
You worked hard for your license, and it's not worth putting it in jeopardy for a small digital product. We will discuss ethical considerations as well as practical steps to take to keep your license out of the danger zone.
In this section I will also show you examples of legal disclaimers to consider using in your product offers for added protection.
How to Get Your Product Seen So People Can Buy
Decide what is both profitable and manageable by discuss the options for where and how to market your new product. Together we will evaluate each possibility's advantages and disadvantages so you can be confident in your choice.
I will also share my 15 minute morning routine (that I do from my phone on my couch) to maximize sales and product visibility.
- You are looking to cut back your 1:1 clinical sessions but don't want to worry about cutting your income
- You're interested in cutting your Netflix binge watching habit and replacing it with a money making activity
- You want to help more people in a way that is not just therapy
- You have an entrepreneurial soul and are itching to build a business to call your own.
- You are a new parent (like me) and want to spend more time at home. Or maybe even just save a bit of extra money for Baby's college fund.
- You are creative and enjoy thinking outside of the box and want to to repackage your current knowledge and expertise.
- You are allergic to technology (specifically, programs like Canva, Google Meet, Etsy)
- The idea of selling things online scares you
- You are looking for a "get rich quick" program -- this program is definitely not for you.
- You do not have the time/energy to create a digital product from scratch (fyi: can take anywhere from 2-20hrs to create one product from start to finish).
- You have no intentions of marketing your product after it is created. [Note: a "set it and forget it" attitude might make you some money but not enough to replace your 1:1 sessions]
Launch A New Revenue Stream.
- $97?! That's a lot of moneyMy private coaching packages start at $1,200, but I understand that not everyone is ready to make that investment just yet. That's why I've created this webinar at a lower entry price for the DIY enthusiast.
During this webinar, I'll be providing all the foundational information you need to get started on building a passive income stream that can earn a return on investment year after year. Whether you're looking to supplement your income or create a full-time non clinical business, this webinar will give you the foundational tools you need to succeed.
For context, I myself use these same strategies that allow me to work from home while parenting my toddler full time. - I'm worried the content won't be relevant to me.I've designed this webinar to be applicable to mental health therapists with a wide range of specializations. I have been using these strategies myself for over a year with profitable success and will be sharing valuable insights and strategies that can be applied to various contexts. If you have concerns about if this matches your needs, please email hello@stresslesstherapist.com with specific questions and I will do my best to clarify.
- Can you tell me again what is included in this purchase?The masterclass is the recorded replay from a live event hosted on January 24, 2024. Is about 80 minutes in length, 50-60 minutes of educational content and 30 minutes of Q&A. Topics that will be discussed are as follows:
-Digital Products: What is Possible?
-The Secret to Profitability
-Will People Buy This? Tips To Know EXACTLY What Your Audience Wants
-Protect Your Stuff: Basics of Copywriting and Intellectual Property
-Protecting your Therapy License and Other Ethical Concerns
-Ideas for Technology and Resources to Create Your Product
-How to Get Your Product Seen So People Can Buy - How long will it take for me to see profits after taking this course?In all honesty, it is impossible to know because there are so many factors that come into play: what is your offer, who is your audience, the price point, marketing strategies, etc.
I will be discussing my lessons learned in "Secrets to Profitability" to help you maximize your return on investment as fast as possible by creating an Easy Yes Offer.
I can speak from my experience: my first $7 digital product sold in under a week, larger products ($50+) tend to take more time. - I see a lot of coaches offering to teach me about how to create digital products. How is what you offer any different?I am looking at this topic specifically from the lens of a mental health professional and what needs to be done to protect the license. Maintaining ethics and professional integrity are my top priorities when it comes to this topic. We spent way to much time and money to put ourselves through school and licensing boards to throw it away for a $7 digital product.
I actively run and operate my own clinical private practice and non-clinical coaching businesses on a daily basis. Because of this, I am active in this community and will be teaching the exact methods I used to get my digital products up and running. - Do I need to purchase anything else to get my digital product up and running?This answer depends a lot on what type of digital product you are creating but for reference, I started out using Word, Excel and Google Docs (all free versions). Many of my products are still created using these tools.
For e-books and images I use Canva. A ton can be done on the free plan of Canva, however I upgraded to Canva Pro (paid) for the time savings it provided.
If you plan on doing webinars/digital courses, you will need to host your videos somewhere. YouTube is a free option, but I use and love ThriveCart (paid).
If you want to check out the paid technology I use, I linked them below for your reference (affiliate links):
Canva Pro: https://www.canva.com/join/sjy-tfc-wmd
ThriveCart: https://stresslessenterprisesllc--checkout.thrivecart.com/thrivecart-standard-account/ - What is your refund policy?I do not provide refunds for digital products.
Although our policy is no refunds on digital products, I want to ensure that you have a chance to review my teaching style in case you are new here. So, if after reviewing the sample lesson, you feel this is not for you, please email us at hello@stresslesstherapist.com within 2 days of your purchase (and having not consumed more than the sample lesson) and we will process your refund. After the 2 day "trial period" you will no longer be eligible for a refund.
Refunds are no longer available once the full payment processes on the 2nd day.
2 Day Trial Definition: If you purchase today, you will have the remainder of today, and all day tomorrow to try the product. Stripe/PayPal typically processes payment at the top of the "3rd day" -- Note: This might not be a full 48hr time period depending on what time you purchase the product on day one. - Is it actually profitable? I'm just not sure if it would be worth it.Generating "passive income" may seem like an easy way to make money, but it actually requires a significant amount of effort. It involves creating a product before any sales, followed by continuous promotion. However, the advantage is that you can work at your own pace and on your own schedule, which is not always possible with face-to-face therapy sessions. Although it is not a "get rich quick" type of program, it has been a profitable endeavor for me, and that's why I am investing time and energy to teach others as well. Just be aware that effort is required.
- I am worried about spending this money.If you are worried about spending money right now or if your budget is really tight, I wish you the best and I have tons of free content for you that can be found on my blog (www.stresslesstherapist.com), YouTube channel (https://youtube.com/@StressLessTherapist), and free Community Facebook Group (https://www.facebook.com/groups/sltcommunitygroup).
If you are stressed but feel this is a really good investment for you, here is what I have to say.... Take a moment to reflect on your decision to enroll. Consider your motivation and the impact you want to make on others. Ensure that you enroll with intent and purpose, for the benefit of both yourself and those you plan to assist. Listen to your gut, and if this webinar feels right for you, I am happy to have you join us. - Can you guarantee results?I am looking forward to teaching you all about digital products and passive income. I have had exceptional results with my personal journey and can't wait to share my expertise. However, based on legal advice, I want to be transparent that I cannot promise or ensure the same results or increased income. The testimonials provided on this page and course may not be typical for every student.
- I don't have the time for this...This is the exact reason why a digital product is a great place to start. The point of developing a passive income stream is to free up some time while your investments work for you in the background of your day. Similar to stocks in the stock market, you will spend some time picking and monitoring your stocks but generally speaking the market does what it does in the background. The same goes for your digital product. By creating a product that your audience wants and needs and spending some time marketing it, you will be able to create a revenue source that does not need your primary attention.
- How much time will I need to create a digital product?Depends on the product.
When I first created my note template it took me about 4 hours to create and set everything up in Etsy. Then I spent 10-15 minutes a day promoting.
Generally speaking larger priced items (like a digital course) will take longer to create and longer to sell because the higher the price tag the more nurturing an audience will need before they develop the trust and confidence to buy. - I'm worried that the webinar will be too short to cover all my needs.I have carefully timed the webinar to ensure that it's long enough to cover all the important topics, but short enough to keep participants engaged. This is a foundational course, meaning I will be covering the basics to get you started with a small digital product. Advanced strategies such as setting up sales funnels and email automations will not be covered in depth due to time constraints. For more advanced lessons and/or private instruction, registered guests have the option to upgrade their purchase to private coaching.
- I have a question that is not on the list. Where can I ask for help?Feel free to email me directly at hello@stresslesstherapist.com
Ideas on what digital products are possible to sell as passive income
Learn the secret to profitability so you don't waste your time creating a product that will never sell
Understand ways to validate your idea to know exactly what your audience wants AND is willing to pay for
Walk away knowing the basics of protecting your intellectual property
Tips on to sell your product ethically and protect your therapy license
Recommendations on technology to assist in the creation and marketing process (both paid and free products)
Ideas on where to market your product to be be sure that it is seen and available for sale
Enter your bullet points here..
[Note: I spend about 1-2hrs a day working on my passive income. This working time doesn't need to be consecutive -- I sell on the couch using my phone while my daughter plays and create products on my laptop during nap times]
How to Create Digital Products for Passive Income (Masterclass Replay)$97
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Refunds are no longer available once the full payment processes on the 2nd day.
2 Day Trial Definition: If you purchase today, you will have the remainder of today, and all day tomorrow to try the product. Stripe/PayPal typically processes payment at the top of the "3rd day" -- Note: This might not be a full 48hr time period depending on what time you purchase the product on day one.
2 Day Trial applies to main product only. 2 Day Trial DOES NOT apply to any bump, upsell, or down sell offers. Final sale policy applies to these bump/upsell/down sell promotions.
MANDATED REPORTER DISCLAIMER: Alexandria Theordor is a mandated reporter, meaning any discussed or suspected harm to self, a minor, elderly, disabled, or vulnerable population will be reported to the proper authorities for safety reasons, no exceptions.
GENERAL DISCLAIMER: This presentation is for educational purposes only. This does not constitute legal, financial, or professional advice. Please follow up with your ethics/licensing board if you have any questions regarding protecting your therapy license. I am looking forward to teaching you all about digital products and passive income. I have had exceptional results with my personal journey and can't wait to share my expertise. However, based on legal advice, I want to be transparent that I cannot promise or ensure the same results or increased income. There are no guarantees concerning the level of success you may experience. There are no guarantees that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire, motivation, and follow-through. The use of our information, products, and services should be based on your own due diligence and you agree that the Company (Alexandria Theordor and Stress Less Enterprises LLC) is not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, ideas, tools, strategies, recommendations, products, and services reviewed or advertised on this Website or presented in our courses and programs.
EARNINGS DISCLAIMER: Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth, or results of any kind. You understand that with any business endeavor, there is an inherent risk, including a loss of capital and loss of customers, and therefore you assume all responsibility for any such risk. You are solely responsible for your results.
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I am looking forward to teaching you all about digital products and passive income. I have had exceptional results with my personal journey and can't wait to share my expertise. However, based on legal advice, I want to be transparent that I cannot promise or ensure the same results or increased income. There are no guarantees concerning the level of success you may experience. There are no guarantees that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire, motivation, and follow-through. The use of our information, products, and services should be based on your own due diligence and you agree that the Company (Alexandria Theordor and Stress Less Enterprises LLC) is not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, ideas, tools, strategies, recommendations, products, and services reviewed or advertised on this Website or presented in our courses and programs.
EARNINGS DISCLAIMER: Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth, or results of any kind. You understand that with any business endeavor, there is an inherent risk, including a loss of capital and loss of customers, and therefore you assume all responsibility for any such risk. You are solely responsible for your results.
TESTIMONIAL DISCLAIMER:
The testimonials provided on this page and course may not be typical for every student. Results may vary and may not be representative of the experience of others using our products and/or services. The testimonials, reviews, endorsements, and insights are not intended to represent, promise, or guarantee that others will achieve the same or similar results. The experiences depicted on the Site may not be typical. Unique experiences and past performances are not predictive of future results. The testimonials, reviews, endorsements, and insights are voluntarily provided and no compensation of any sort was provided in exchange. The testimonials, reviews, endorsements, and insights are published on the Site verbatim as provided by the individuals depicted, except for the correction of grammar or typos. Some extraneous information, irrelevant to the testimonials, reviews, endorsements, and insights may have been removed or shortened for the purpose of brevity or clarity.
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